Bussmann Fuses Made Simple Promotion
Electrical Products Industry
Marketing & Promotions
Bussmann Fuses Made Simple was a great opportunity to do one of the things YellowDog loves to do, which is promotions. As a way to promote Bussmann’s new simplified color coded system for all of its fuses, we created dealer sales kits that included promotional t-shirts, mugs, pens, a countermat, a window cling, and a poster, and even a fuse display for the new fuse labels.
We also offered an incentive for the sales people by offering prizes.